Maintaining your customer relationships is one of the most important processes for a growing business.
Whether you’re nurturing new prospects or maintaining long-term partnerships, using the right tools to manage these relationships can be the key differentiator between success and stagnation.
With Customer Relationship Management (CRM) software, building and maintaining relationships becomes second nature — with powerful capabilities and insights designed to help your business succeed.
Businesses that use CRM solutions are 86% more likely to exceed their sales goals, with many reporting a 21-30% increase in sales revenue after implementing a CRM platform (Freshworks).
If your organisation is aiming to improve its sales strategy in 2025, we highly recommend implementing a CRM solution, especially Microsoft Dynamics 365.
Recognised as a leader in the 2024 Gartner Magic Quadrant for CRM Customer Engagement, Dynamics 365 stands out as a trusted choice among the many options available.
Throughout this blog post we will be exploring what makes Dynamics 365 special and show you how it can transform the way you sell in 2025!
What is a CRM solution?
Customer Relationship Management (CRM) platforms are digital solutions designed to help businesses accurately manage and analyse customer interactions throughout the customer lifecycle.
Essentially, they are a central repository of all your data for sales, marketing, and customer service teams, creating a single source of information.
Instead of juggling disparate spreadsheets, email threads, or paper-based records which can lead to inaccuracies and errors — you can easily store your data in a secure platform that enables your teams to nurture leads effectively, close deals faster, and maintain customer satisfaction long after the sale.
However, A CRM solution is more than just storage, it also provides you the tools needed to enhance your sales strategy.
By providing key insights into customer behaviours and trends, it enables businesses to make informed, data-backed decisions, streamline processes, and deliver personalised experiences.
Businesses of any size, from a start-up to a global enterprise can simplify your operations and boost your growth.
Do I need a CRM?
Have you ever found yourself losing track of important emails or struggling to gain a clear view of your sales pipeline? If so, it might be time to consider a CRM. Here are some signs that your business could benefit from a CRM.
- Disorganised Data: Information about customers is scattered across systems and people.
- Inefficient Processes: Repeated manual tasks are eating into your team’s productivity.
- Missed Opportunities: Lack of visibility means leads are slipping through the cracks.
- Limited Customer Insights: You’re not sure who your most valuable customers are or how to retain them.
CRM solutions can address these issues by bringing everything into a single platform—and if you choose Microsoft Dynamics 365, you’re getting access to one of the most advanced solutions on the market.
What is Dynamics 365 CRM?
Microsoft Dynamics 365 CRM is a cloud-based solution that combines Sales, Marketing, and Customer Service functionalities into a single platform.
It’s part of the larger Microsoft Dynamics 365 suite, known for its seamless integration with other Microsoft products like Office 365 and Power Platform.
Unlike traditional CRM systems, Dynamics 365 CRM doesn’t just record data; it empowers businesses to act on it.
With powerful built-in AI capabilities, real-time analytics, and automation features, it’s designed to help businesses not only keep up but stay ahead.
Key features that put Dynamics 365 CRM ahead of the rest
Integration with the Microsoft Ecosystem
One of the biggest advantages of Dynamics 365 CRM is how effortlessly it integrates with other Microsoft tools. Whether it’s Power BI for analytics, Office 365 for productivity, or Copilot for powerful generative AI capabilities, everything works together harmoniously.
Work Directly in Outlook and Teams
Why switch between apps when you can manage customer interactions directly in tools you’re already using?
Dynamics 365 CRM lets you track emails, schedule follow-ups, and update records without leaving Outlook or Teams.
This seamless integration ensures that your team remains focused and productive, reducing the time wasted on switching between apps.
Intelligent Sales Functionality
Dynamics 365 CRM comes packed with intelligent features like lead scoring and predictive analytics.
These tools help sales teams prioritise high-value leads and forecast outcomes with remarkable accuracy, making every interaction more strategic.
Copilot AI Features
Microsoft’s Copilot brings generative AI into the mix, assisting with everything from drafting emails to summarising customer meetings.
It’s like having a personal assistant for your sales and marketing teams.
LinkedIn Integrations
Leverage the power of LinkedIn Sales Navigator to gain deeper insights into prospects and build stronger relationships.
Dynamics 365 CRM seamlessly connects with LinkedIn, giving you a competitive edge in social selling.
Scalable Solution
As your business grows, so can your CRM. Start with the basics and scale up by adding modules or upgrading to more advanced licences. It’s a solution designed to grow with you.
Mobile Accessibility
Dynamics 365 CRM offers robust mobile apps, ensuring your team stays productive on the go. Whether you’re in the office or out in the field, your CRM is always within reach.
Flexible Pricing
With a range of pricing tiers and packages, Dynamics 365 offers something for every budget. You can start small and add functionalities as your needs evolve, ensuring you get value for every pound spent.
For example we have our Quick Start CRM package, which offers everything you need at a single, fixed cost, allowing you to get started without breaking the bank.
For more complex implementations, please get in touch to discuss your requirements.
How to get started with Dynamics 365 CRM
Getting started with Dynamics 365 CRM is easier than you might think.
Begin by identifying your key business needs and challenges, then focus on finding the right partner who can guide you through the process.
Working with an experienced partner like Mercurius IT ensures a smoother journey and sets you up for long-term success.
If you want to try Dynamics 365 CRM before you buy, Microsoft also offers a 30 day free trial of the solution, allowing to you to get a hands-on experience before any commitments.
Choose Mercurius IT as your CRM partner
At Mercurius IT, we’re passionate about helping businesses harness the power of Microsoft Dynamics 365 CRM.
With years of experience across industries, we know how to tailor solutions that align with your goals and drive real results.
What sets us apart is our commitment to your success. We’re not just about deploying software; we’re about delivering value.
From initial consultation to ongoing support, we’ll be with you every step of the way.
If you’re ready to transform how you manage customer relationships, let’s chat.
Give us a call (01908 508 080) or drop us a message, and we’ll help you take the first step towards a smarter, more connected future with Microsoft Dynamics 365 CRM.
