CRM Applications are utilised across the globe by businesses in virtually any industry, with more than half of sales professionals (64%) using CRM applications in their role (LinkedIn State of Sales 2018). Customer Relationship Management (CRM) solutions are designed to conglomerate and manage your customer and lead data and keep track of the interactions you have with them—helping your sales teams build better relationships, provide better service and increase profitability.


Obviously with CRM applications being used by so many businesses, there’s a large selection available for what CRM to implement in your business. From free solutions like HubSpot to big names like Salesforce and NetSuite, there are plenty of options available. But this blog post isn’t focusing on any of them, we’re here to talk about Microsoft Dynamics 365 Sales — which, without trying to sound too biased, is the best CRM available for SMEs. Below are 5 reasons that put Dynamics 365 Sales ahead of the game.


Sales Team Performance: Empower your sales teams to work more productively with friendly, in-house competitions using in-built gamification tools. Connect your data to Office 365 applications and work seamlessly across the product family, with features such as creating CRM records directly from Outlook. With the solution being cloud-based you can access your data from any location, on any device, even offline!


Try before you buy: Before committing your business to implement and rolling out Dynamics 365 Sales, you can try out the solution for free for 30 days; allowing you and your sales team to get a feel for the solution and feel the benefits for yourself. At Mercurius IT, we are currently also offering a free consultation to get an understanding of your current situation and future requirements in more depth.


Analytics & Insights: Get intelligent, detailed and useful insights about your sales performance and business relationships to make data-backed decisions and help your teams work smarter. Utilise predictive analytics, conversation intelligence and automated lead prioritisation to decrease your sales cycle, improve your selling opportunities and get an understanding of your future performance. Dynamics 365 Sales Insights is available as an add-on product to help teams work proactively with intelligent, contextual AI-driven insights.


LinkedIn Sales Navigator: Secure warm introductions, build trust and enhance your social selling capabilities with LinkedIn Sales Navigator built into D365 Sales. Get important information about your potential customers, personalised guided conversation starters, next best actions and many more capabilities—helping you connect with key decision-makers and make more sales.


Solution Extendibility: On top of the extensive capabilities of Dynamics 365 Sales, there is a range of ways you can extend the solution to get even more out of it. You can connect Sales to the other powerful applications in the Dynamics 365 Suite such as Customer Service, Field Service or Business Central to help your other departments improve their processes and collaboration. Automate workflows, analyse data, and easily build custom applications with Microsoft Power Platform. On top of this, there are a huge number of extensions available on AppSource that extend the functionality of Dynamics 365 Sales.


If you’re interested in trying out Dynamics 365 Sales for yourself, please contact us today to book in a call about your current situation and requirements. Alternatively, if you’d like to learn about more about Dynamics 365 Sales more, take a look at the additional content below.

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